Отчет
Girls Y

The report concerns modern women’s topical consumer trends. The analytical report contains unique and reliable information on the information on the latest consumer trends in such fields as beauty, sport, travel, local fashions, cooking, etc. Every trend is illustrated and accompanied by suggestions how to use given information in practice. The report consists of three parts: Framework, Code and Practices.

All instruments can be used to develop communication, content, brand and positioning strategies, elaborate new products and services, and update the available ones. 

The report concerns modern women’s topical consumer trends. The analytical report contains unique and reliable information on the information on the latest consumer trends in such fields as beauty, sport, travel, local fashions, cooking, etc. Every trend is illustrated and accompanied by suggestions how to use given information in practice. The report consists of three parts: Framework, Code and Practices.

Framework describes the audience’s development and its social and economic prerequisites, providing the basis for a model in whose frame the audience’s topical image is formed. Code is a macro platform depicting the development of trends and lists the audience’s values and motivations. It allows us not only to describe the current trends but also to forecast the future consumer behavior. By Practices, we mean the outer manifestations of trends, i.e., consumer behavior with detailed examples and cases.

Every report contains communicative tools: the semiotic matrix describes the topical language of communication with the audience and provides targeted rhetoric devices, while the psychological matrix fixes the audience’s emotional state. We analyzed a set of archetypes characteristic of each audience, male or female. The archetypes are impressive generalized images to be used to segment the audience. They help to describe the brand and orient it on the audience’s latter-day values.

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